There's a new expression from The Famous Grouse as it launches The Famous One, a blend developed with all the classic complexity, smooth taste, quality, and character of classic Grouse – Scotland’s most-loved whisky for over 40 years.

The expression will be the first blend from the brand that is available for sale exclusively online. It can be purchased online for an initial period, marking a new era for the brand.

Selective maturation is used in American oak sherry casks and ex-bourbon barrels to achieve the sweeter, more honeyed characteristics of the blend.

Each cask provides its own “unique” flavour attributes, the sherry-seasoned American oak adding complex characters of citrus and vanilla. This is complimented by the ex-bourbon American oak barrels enhancing the fudge and toffee sweeter tones.

The Famous One has been created to “celebrate the people who were there as the brand was founded”. On every bottle is the “Hard Graft, Great Craft” roundel, paying tribute to the hard work that went into creating the whisky.

This new brand can be enjoyed in a range of refreshing and delicious serves and cocktails including with your favourite seltzer, as a classic old-fashioned cocktail or – without any fuss – neat or on the rocks. There’s a Famous One for everyone.

The Famous One retails for £23 for a 70cl bottle (70cl) and can be purchased on Amazon.

Founded by Matthew Gloag, who started blending whisky in the 1890s, The Famous Grouse was launched officially in 1897 to be drunk by the gentry after a day out shooting.