Nostalgia could help drive holiday planning this summer, according to national tourism organisation VisitScotland.

It believes that many “staycationers” will turn to holiday experiences from the past or seek modern twists on old favourites when it comes to exploring Scotland.

VisitScotland research suggests that almost two-thirds of people are keen to revisit places in Scotland that they haven’t been to for years with some doing so in a different way, for example, revisiting a favourite holiday destination from childhood but swapping the family game of rounders on the beach to an adrenaline-fuelled kayaking experience.

Inspiring people across the UK to take a much-needed staycation with a day out, a city break or a longer holiday to enjoy all that Scotland has to offer, VisitScotland’s “Now is Your Time” campaign cover five themes: days out, short stays, city breaks, family gatherings; and “escape and connect” experiences to benefit physical and mental wellbeing.

It is hoped the campaign, running throughout the summer, will encourage Scots to rediscover their own country, supporting local businesses and the recovery of tourism in a safe and responsible way.

Vicki Miller of VisitScotland’s Director of Marketing and Digital, says: “Through our new campaign we want to inspire new and repeat visitors to experience some of the things they have missed most this past year – days out, family get-togethers and holidays.

“Our website is full of advice and suggestions of things to see and do right across the country, from our stunning countryside to our exciting cities.

“Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it, Scotland would be a much poorer place.”
www.visitscotland.com/holidays-breaks/day-trips/