Celebrity chef Tony Singh has launched his own range of beers in collaboration with Aberdeen-based Fierce Beer.

As one of the UK’s best-loved chefs, renowned for his lively personality, this is Edinburgh-born Singh’s first foray into the drinks market.

“I’ve been looking to create something different and felt there was a gap in the market for a range of premium beers with a distinctly Indian twist that are great on their own but could also complement curries,” he said.

“I wanted to have a bit of fun with ingredients and flavours, and I feel we’ve created two cracking launch beers that will have everyone talking.”

Kicking off with Indian Lager infused with cardamom and Citrus Pale Ale infused with lemon zest and coriander seed, the refreshing character is at the heart of each beer. The colourful packaging and striking designs include a paisley print as a nod to Tony’s Indian and Scottish roots.

Working with the Aberdeen-based team at Fierce Beer, winner of 11 awards as well as the coveted Scottish Brewery of the Year at the Scottish Beer Awards last year, means that a distribution network is already in place.

Dave Grant of Fierce Beer said: “We’re proud to be producing this range for Tony and we feel there’s nothing else quite like it in the marketplace. We know consumers are looking for something different and aren’t afraid to be experimental, so we believe these beers will be well received.”

Currently available in 30-litre kegs and fully recyclable 440ml cans, they can be purchased directly from Fierce Beer. Plans are already under way to extend the range over the next 12 months.
www.fiercebeer.com